You might think that roll up banners have been around for a long time and they are no longer useful. You also have this notion that social media marketing is the only way to go and all other forms of advertising should be abandoned.
Although it is true that you should invest in social media and online marketing, it doesn’t mean you have to abandon everything else. The truth is that you can still make the most out of traditional advertising techniques like pop up banners.
It is not like you are trying to reach out to millions of people at a time. You just want a handful of people to see what your business has to offer, but these are the exact people who will possibly buy your products.
This is why pop up banners are still useful. You can target local audiences if you set them up in key areas. As long as they are used wisely and the content is amazing, you can expect people to come over and read the entire content.
Find someone in the business to set up the pop up banners and possibly talk about your business. This person should have the attitude required for the job. You need someone who can connect with people. Sometimes, the information people need can already be found on the banners, but they still have questions. It helps if there is someone who is willing to answer these questions right away.
Be known in your local circle
For small business owners, it is not really about massive appeal online. It is more about local popularity. Your goal is to make sure that people in your small community know about your business and what you have to offer. They should at least have an idea about your business until they are enticed to patronise your business. It is quite a lengthy process, but it can be done.
The point of using these banners is to gradually show what your business is all about to a huge group of people over time. It doesn’t have to happen right away. You can just take one step at a time. For instance, you hope that there are at least 40 people who can see your roll up banner today. Tomorrow, you will have another 40. Over time, this figure will keep on increasing until you become extremely popular.
This is how advertising should work. It is not about drastic steps, but gradual changes that will propel you to success. Before you know it, you will have a huge following. Therefore, if you are still wondering if banners are relevant today, this question should have already been answered.
Image via freedigitalphotos.net (sumetho)