Social media has grown considerably in recent years and businesses need to understand its importance if they would like their company to succeed and grow. The primary purpose of your company’s website is to strengthen your fan base, increase customer traffic and amplify your thoughts. If someone likes what you have to say in your blog, they may share it on Facebook or Twitter. This social sharing could result in new followers and business. The following are steps you can take to turn your website into a Social Butterfly.
In order to become a social butterfly, you need to create interesting content. This could include funny stories about the beginning days of your business, personal anecdotes and how it relates to your company or news related articles and pictures. Guest posts are also a perfect way to get free quality content of interest to your audience, which also gives you a break from writing absolutely everything on your blog.
If you want to generate buzz, you need to deliver. The best way to determine if this is something that you would deem interesting and noteworthy is to look at the individuals that are following you through various social media outlets. You can then ask yourself if this is something you think they would share with others.
Creating the right plugin will get your company set up with all of the popular social media sites and beyond. Find a source that’s reliable and check it out on your own to make sure that it works. Copying the main URL from your own site and sharing it with a site such as Twitter is like excluding people from your social gala. Doing it right will set you above the competition and make your company stand out from the others.
Websites that utilize Facebook plugins can allow their comments to be easily shared with other followers. In addition to remarks, you can also add other important features to your site such as a recommendations bar and login. Email marketing companies, such as 522 Digital, have gone a step further and are offering a service that makes it simple for individuals to join your emailing list through authorization via Facebook.
Social media sites are an excellent outlet for sharing images. Whether it’s a cat, dog, politician or soldier, one visual image can say more than a thousand words. If you have a meaningful or attractive image, people are going to read, scan and share it with their family, friends and co-workers. They may even take that picture and pin it to other popular sites such as Pinterest or put it on Facebook. For anyone who likes your images or posts, you can even dedicate a place on your website for others to connect socially. A Facebook “like” box would get added to your website and pictures of anyone who liked your page would be posted for others to view.
Having a variety of social media “wings” on your website is important for any business, large or small. Not only is it a great way to gain attention for the products or services that your company offers, it’s an awesome way to stay connected with your followers.
Nadine Swayne writes this article to help business owners improve their online presence. The creative team at 522 Digital helps companies with web content and marketing strategies to target their consumer audience. They will build and enhance brands for your organization with engaging online experiences.